Lotería is a traditional Mexican game similar to bingo, but instead of numbers, it uses colorful illustrated cards such as El Gallo, La Sirena, El Sol, and La Luna. A caller draws each card and announces it—often with a playful rhyme or riddle—while players mark matching images on their boards, traditionally using dried beans. The first player to complete a horizontal, vertical, diagonal line, or chosen pattern shouts, “¡Lotería!”

The game originated in 15th-century Italy, traveled through Spain, and arrived in Mexico in the late 1700s. It became especially popular at fairs and family gatherings. In the late 19th century, French-Mexican businessman Don Clemente Jacques produced the famous 54-card version whose artwork is now recognized around the world. Today, Lotería remains a beloved symbol of Mexican culture, bringing together art, language, humor, and family tradition.